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A Matter of Concrete

/WUSH WUSH Colombia - El Placer

/WUSH WUSH Colombia - El Placer

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  • Profile Sangria, pineapple, and lime
  • Origin Calarcá, Quindío, Colombia
  • Farmer Sebastian Ramirez
  • Processing 280h cooled-down Natural Anaerobic
  • Roast Filter
  • Volume 100g

About  Sebastian Ramirez
Sebastian Ramirez comes from Quindio, a region steeped in coffee culture, and represents the fourth generation of his family’s coffee farming legacy. His journey into the world of coffee took an unexpected turn six years ago when he assumed the responsibility of running the family’s El Placer farm in the Buenos Aires de Calarcá village.

El Placer farm, with its sprawling forty blocks of land and a considerable coffee crop, employed over seventy workers. However, despite their efforts, it became apparent that relying solely on coffee in Colombia was a formidable challenge. Sebastian’s life took a serendipitous twist when he heard about special coffee in Armenia, leading him to Alma Café, where he encountered an SENA instructor discussing the art of cupping. This newfound curiosity ignited his passion for coffee.

Sebastian’s journey became an educational odyssey fueled by love and determination. He made the decision to diversify his farm’s operations. Half of the land was leased out, while the remaining portion was dedicated to cultivating special coffee varieties. The farm also ventured into growing bananas and plantains. Additionally, they continued to supply coffee to local businesses.

Rather than merely producing coffee, Sebastian embarked on a unique endeavor about a year ago. He had a centuries-old house with numerous vacant rooms, and he decided to transform it into a complete coffee experience for visitors, encompassing everything from seed to cup. The house now serves as a hostel, where tourists can immerse themselves in the farm’s reality for a few hours.

Presently, Sebastian has earned a prominent reputation as one of Colombia’s foremost specialty coffee producers. However, his motivation remains firmly rooted in producing exceptional coffee and upholding the reputation of the El Placer farm.
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